The Art of Storytelling

Hi, I’m Josie - an award-winning copywriter and creative thinker who believes that the best brand stories are the ones that make people feel something. Raised on rooibos and restless ambition, I cut my teeth in one of South Africa’s top agencies before I’d even turned 25. Since then, I’ve gone on to lead high-stakes campaigns, present to global clients, direct voice artists and set productions, and turn tight timelines into career-defining work.

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I’m not here to fill space with clever lines. I’m here to build something that matters. The kind of work that hits a nerve, earns a scroll-stopping second glance, or starts a conversation around the dinner table. I write to make people care - about ideas, about products, about the brand behind both. No matter the type of brand I work on, I give it my all. 

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What I bring is a rare mix of heart and clarity. I know how to find the emotional truth in a brand and shape it into something bold, human, and impossible to ignore. Strategic yet sensitive, instinctive but intentional - I balance craft with curiosity, always chasing the line that makes someone say, “Damn, that’s good.”

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Cape Town is home, but I have moved to London for the next chapter of my journey. If you're looking for a writer who can bring both craft and conviction to the table, let’s chat.

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Because great stories don't just sell.
They stick.
They shift.
They stir something.

And that’s exactly what I’m here to do.